In BulkSMS marketing which is better ‘Transaction SMS or Promotional SMS’
BulkSMS marketing is a direct way to communicate with your audience but you have to understand different types of SMS and their uses. Usually it is categorized into two (i) transactional SMS (ii) promotional SMS
Now what makes both of them different from each other is their content and audience. In promotional you can send such stuff which contains content like ‘50% flat off on the stock till tomorrow visit our store now to enjoy benefits’ BulkSMS can send to the available mobile numbers data and the audience is usually chosen randomly and text can’t be send to DND numbers as they comes under the promotional category. Apart from this category next one is transactional in this only information can be send and that also to the existing customers or such audience who are registered with your organization in one way or other the main concept is audience themselves share their number with you to receive such messages like people register their contact details with bank to update themselves with their transactional activities and remaining balance in their bank account in other words all such SMS that contain only informative content send to their registered customers is known as transactional messages.
Pros and cons of Promotional BulkSMS
Every service has some benefits and drawbacks accordingly here are some of them:
- It can be send to any number
- You can send promotional offers through text
- It generate leads and conversions to your business
Value to your money
- It can’t be send on DND numbers
- You can only send it from 9 am to 9 pm
Pros and cons of Transactional BulkSMS
As promotional SMS, this category is also have advantages and disadvantages accordingly
- You can send text on DND numbers
- Update contacts with latest information
- The conversation is completely private so it creates a trust factor between you and your customers
- You can generate a data of fixed and regular customers through this
- You can only contact to registered customers
- You cannot send any promotional updates to your customers
Both BulkSMS services have different uses and limitations and it completely depends on the services and business you belong to for picking one to connect with your targeted audience.
Author: Anand Kewaliya
Co-Founder of InfoDreamz Technologies Pvt. Ltd. & India SMS, Anand Kewaliya is a hardcore technocrat from Nagpur, India. Having his organization’s mettle in web-based services and Bulk SMS, he strongly believes that this is an era of globalization where instant mode of communication rules the roost. Instant messaging is the need of the hour and this advent of technology has made it possible. Advocating the need for bulk SMS, he will impart a great deal of knowledge to everyone and anyone who wants to explore more into this genre.